So I don’t know when it happened, I guess there is no date or period that we can point to for an answer, but have you also noticed how crafting has become cool again? This was recently confirmed to me through the October issue of Vogue featuring both up and coming craftsmen (actually mainly women) but also highlighting the well-edited and lust-worthy Instagram accounts of many great crafting establishments – as our photos show.
Kinfolk Instagram Account
Whether this desire to create, and often on a small level is a backlash to the grand-scale consumerism of the 80 & 90’s, or a genuine attempt to cling on to local culture and heritage in an ever globalising world, one thing is clear we are the era of the talented self-employed. With the aid of the internet enabling local craftsmen to create markets for their work and garner adequate attention through carefully crafted social media platforms there has never been a better time to craft.
Whilst feminist literature has often criticised modern society for attributing negative consumption to female behavioural patterns and positive creation to male; a new era of female crafters is being born. These talented individuals are also no longer confined to the domestic crating that is now viewed as frumpy and old fashioned. Brooklyn based woodworker and furniture maker Ariele Alasko is as Vogue describes ‘the picture of artisanal chic’, and her pieces reflect this. She combines woods of different grains, shades and patterns to create modern linear pieces with a strongly modern aesthetic.
Block Shop Textiles Instagram Account
Another women profiled by Vogue at the front of this craft revolution is Faye Toogood whose minimal aesthetic and brave vision proves that “craft is not just about looking back or creating a pastiche of the old”.
The New Craftsmen Instagram Account
This modern craft vision is now becoming a lucrative and desirable market with magazines such as Kinfolk capitalising on the home-spun trend. Which will be reflected by the outer-inhabitants of many large scale cities – look to Shoreditch or Brooklyn to find bakers co-habiting with carpenters, textile makers married to architects, families of butchers, pottery designers and jewellery makers all under one roof. For this embodiment of artistic yet practical creation is something both refreshing and relevant to our modern society.